correctly will ensure your pay per click campaigns are a massive
success.
It's not all about keywords of course and your landing page, not to
mention the quality of your ad, are almost as important.
However, the need to use and organise your Google Adwords Keywords
effective far outweighs any other considerations. By choosing the best
keywords and using them in appropriate ad groups you will be able to
target the customers you want.
If your list of Google Adwords Keywords is not up to scratch your new
pay per click campaign will have little or no chance of succeeding.
But, before we look at how to use your list of keywords that list
needs to be drawn up. The first step here is to review the content of
your website noting down the keywords which best describe each facet
of your online business.
An important point to note here is that a keyword can be either
singular, a combination of more than one word or a whole phrase. This
first group of Google Adwords Keywords then needs to be expanded.
Google's own keyword suggestion tool is excellent for this purpose -
simply feed each of your current keywords in turn into the tool.
The tool will provide further suggestions to increase your Google
Adwords Keywords list and you will soon see the number of keywords in
your list expand and multiply. Don't be surprised to find that your
keyword list growing very quickly to contain hundreds of goog and not
so good keywords.
Now is the time to remove all the irrelevant words which inevitably
creep into any keyword list, though remember to retain those word
which can be used as negative matches. Armed with your final list of
Google Adwords Keywords you are now ready to begin the process of
grouping your keywords into the three categories of 'Broad', 'Phrase'
and 'Exact' matches.
Once each category list is fully populated you then need to group your
Google Adwords Keywords into adgroups for each pay per click campaign
you are running remembering that the success of each campaign will
depend on the creative use of different adgroups and advertisements
within that campaign.
The bottom line here is that sorting your lists of Google Adwords
Keywords into appropriate ad groups is the fundamental factor behind
creating a successful pay per click campaign. Craig Ellyard is an
Internet Business Consultant and, in partnership with Helen Bissett,
specialises in training businesses in e-marketing techniques. For more
information see: http://www.adwords-seminars.com
